A Brand New Tool to shift your BizDev Into Overdrive
"This is about knowing how to be in the Right Place at the Right Time With the Right Message."
Don't spend another day wondering how to identify and connect with your ideal clients. Or hoping for a silver bullet to magically make your phone ring. We've built an ON DEMAND course that makes organic growth practical and accessible...for any professional service provider. Even if you hate sales.
The Business Development Jumpstart was built for you if . . .
You never signed up to do Sales
You're constantly searching for Business Development that delivers an ROI
You wonder where to speak, or what to write
You fear your marketing message misses the mark
You have no idea how to find ideal clients
You'd love to stop guessing about which "opportunities" will deliver viable prospects
Your referral sources are suddenly disappearing
You want BizDev to align with the way you practice
This framework gives you a step-by-step methodology for your BizDev initiative.
The Business Development Jumpstart is an 8-part on-demand course that will remove the guesswork (or the hoping you’ve guessed right) from your marketing and BizDev efforts.
It spells out our market-tested framework -- from how to find the ideal clients to how to be certain your messaging will resonate. This is the model that has solved the puzzle for thousands of professional service providers.
For the first time this Jumpstart is available for less than you'll spend on a shot-in-the-dark lunch meeting. Work through all eight brief modules and you'll have a plan of action for not only the next 18 months, but the framework will guide you as long as you develop business.
No more wondering what you should do today and hoping the market finds you. No more wondering where to speak, what to support, what to write about, even what to be sure is on your website.
The Jumpstart includes tools and templates used by hundreds of attorneys, accountants and consultants on everything from how to identify prospects to a six-step outline for a pitch you can use anywhere. Follow the Jumpstart, and walk away with the basics of a Business Development plan that makes sense.
Get all eight courses, our BD tools adn templates, and if you respond to this offer, we'll include a BONUS module on how to build a Pipeline of Allies — a reframing of a referral system, built for today’s market. All available for $39.95.
"The challenge is knowing who to pursue,
where to invest and what to offer."
When business development feels like you're donning an ill-fitting hat, it’s because the approach expects you to operate in unfamiliar territory without the right tools. But when the act of business development is consistent and aligned with the values, priorities and goals that shape your practice, you can throw away the hat that doesn't fit. The way you grow you practice is comfortable, and consistent with the way you serve your clients.
THE TARGET
Done right, Business Development is not about painful calls and awkward “asks.” It begins with identifying who you want to work with. Nail this and you’ve set an essential guidepost for success.
THE DRIVER
Proactive BizDev requires a crystal clear understanding of the issues that drive the critical decisions your best prospects make. This takes the mystery out of what your messaging should address.
THE SOLUTION
Growth isn’t about selling. It’s about offering a solution to the issues that are ever-present and driving every decision. No more selling a list of capabilities. Now you’re having a business conversation.
Meet Your Guide
Eric Fletcher has been helping professionals rethink business development and describe the real value of their judgment and expertise for more than two decades.
Eric has been on the frontlines of business development. He’s designed mid-nine figure pursuits for global service organizations; and on the other end of the spectrum, led service boutiques from startup to $300 million in revenue.
Having watched firms wrestle with minimal-to-no organic growth, he has spent two decades building and testing the Targets - Drivers - Solutions framework.
He has created multiple training programs for the service sector, including The 90-Second Notebook and the Lead Flow Bootcamp.
Eric is the founder of Eric Fletcher Consulting, an author, and two-time TEDx speaker. Read his Marketing Brain Fodder Blog, his Substack writings and visit his website to learn more about his consultancy.
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